3 reasons to combine Facebook & Google for successful results
If you want results in the digital world of advertising, Facebook and Google Ads are a must-have. If your goals are sales, lead generation, or brand awareness - both platforms will be ideal! But why combine them?
1. Build brand awareness with Facebook ads, and inform customers further with Google Search
Most users who see your ads, if properly targeted, will already have a prior interest in the product or service.
When it comes to Facebook and Google ads, feel free to use both!
After users see your Facebook ad, they usually switch to Google to find out more. That's why we recommend using a similar copy in your ads, so the user will automatically know where to click. Since your competition probably uses your brand name as a keyword in their ads, you must do the same to stay competitive.
2. Target audiences on Facebook with data from Google Analytics
Using Facebook ads will also set up pixels to make it easier to track user behavior and collect more data. But keep in mind that there are also valuable data you can download from Google Analytics to improve user targeting on Facebook ads because that way, you can get more out of your budget in the long run. Some of them are:
Gender and age
Devices from which people search
Time spent on the site
3. Find your target audience on Facebook via the Lookalike Audience option
One of Facebook's biggest strengths is its audience targeting feature! You can use Facebook data to reach your target audience with Google Analytics. The best practice, in this case, is to download data from users who have already taken actions and use it as a base for your Lookalike audience. This way, you will find similar customers on Facebook who will be interested in your brand!
When it comes to Facebook and Google ads, feel free to use both! Of course, depending on your services or products, you will conclude about which channel works best for you in the long run. However, it is about digital marketing, which only means one thing - test, test, test, test!
Both platforms have exceptional audience targeting and ad positioning options that can help you attract new users, and with the right combination, you can achieve top sales results!