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5 Instagram Updates You Should not Ignore

5 Instagram Updates You Should not Ignore

It looks like Instagram will be a big marketplace in 2021 & 2022, so do not wait too long to use its fullest potential. Explore some new features you can use and be ready for new ones because updates are rolling out fast!

1. New Instagram Shopping features and tagging products

With in-app shopping features, you can open your own Instagram shop using the Commerce Manager or integrate with partners like BigCommerce or Shopify. If you have your webshop, you will edit your shop and bring more users after you tag products in your post captions. Instagram Shopping is also expanding to IGTV, which means that users can click on the products they like while watching videos and be directed to your website. We must say, this is major! Community managers can finally take that well-deserved coffee break!

Did you know that 85% of videos viewed on social are watched on mute? That is why Instagram is adding AI-powered automatic captions to IGTV.

2. Reels and IGTV updates

Did you know that 85% of videos viewed on social are watched on mute? That is why Instagram is adding AI-powered automatic captions to IGTV. Thumbs up to that feature! If you like the short video option more, like Reels, you will be happy to know that they can now be up to 30 seconds long. Still, the perfect amount of time representing something in an eye-catching, exciting, or educating way depends on you. Have fun! We know we will!

3. Facebook Expands Rights Manager to Instagram

The Rights Manager tool now automatically detects image copyright violations for claimed content across both Facebook and Instagram. Can't find it in your Creator Studio? Do not worry! First, you need to apply for Rights Manager if you do not have one. It is simple, fill out a form and wait for Facebook to contact you back. It is crucial to protect your intellectual property, so do not hesitate to get this feature!

4. Facebook Updates Messenger API to Incorporate Instagram Direct

Social media has always been a place with two-way communication. The new API features enable businesses to integrate Instagram messaging with their preferred business applications and workflows. This feature will help drive more meaningful conversations, increase customer satisfaction, and grow sales. You can sign up for a business partner waitlist!

5. You can search for filters for your Instagram Stories

Instagram filters help you create a more professional look! Just launch the Effect gallery through the browse effects option (the last one on the right when you tap on Your Story). Choose from popular filters or scroll through categories on the top that could match your brand's image. Try it or download it by tapping the icon on the right side of the screen. You can now find your newly saved Instagram story filter in the menu! Enjoy!


An Instagram profile is just as important as your web home page, so take it seriously! An increasing number of people are starting their search for brand information first on Instagram instead of Google. Be sure to pay attention and dedicate more time to creating visually stunning and engaging content!

Do you need help with your Instagram page strategy? Get in touch!


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