How we created a community with 265k followers for Elgrad
Elgrad, as a region leading distributor of quality materials for custom-made furniture, continuously monitors trends in contemporary design and innovation. With its social media presence, Elgrad wants to continue creating and maintaining a relationship with existing and future customers.
Combining various social media platforms and engagement methods, we have gathered over 265.000 followers for Elgrad! Below, you can read some of our best practices that can help you do the same!
1. ENCOURAGE TWO-WAY COMMUNICATION
Social media is great for two-way communication between the brand and followers who develop a relationship and loyalty. To create a sense of community and strengthen the relationship with the followers, constantly personalize your comments. In this case, we post inspirational photos of interior design and stimulate discussions about it to engage our followers and get feedback on their tastes and preferences. Through interaction with the audience, almost every brand can see how it can develop its offer!
The goal of social media posts is to intrigue the audience, but also to follow the topic of the current campaign, which encourages the desire and expectation of new content!
2. PARTNERSHIPS / INFLUENCER COLLABORATIONS
Collaborations with industry experts or influencers can raise brand awareness and help you reach more potential customers and followers on social media. Elgrad has established its cooperation with award-winning design interior, Mirjana Mikulec, who successfully presented ideas for home decoration for over 19 seasons on the famous show called „In Dizajn s Mirjanom Mikulec“.
3. COMBINING DIFFERENT FORMS AND CONTENTS THAT ACCOMPANY CAMPAIGNS
In any social media strategy, visual content is crucial. To provide dynamics on the page, use a variety of formats, combining video and image posts, polls, events, or posts that lead directly to your website. Enticing video content and quality photos have an even higher engagement rate than other formats, so it is no surprise that more than 50% of page engagement happens on video posts. The goal of social media posts is to intrigue the audience and follow the topic of the current campaign, which encourages the desire and expectation of new content!
A proven formula for additional engagement on the page, as well as for increasing the number of followers, are giveaways. The higher the post engagement, the more likely the post will show up on the timeline of your followers and their friends, resulting in higher reach and engagement in general. When planning such activities, choose prizes closely related to your brand, such as if you are selling products - give them away, not something completely unrelated. This strategy gives you a few benefits like higher brand awareness and potential new loyal customers who will fall in love with the product!
5. CONTINUOUS LISTENING TO THE AUDIENCE
The key to understanding follower activity lies in analyzing reach, impressions, or engagement that include likes, comments, shares, and reviews on posts.
Based on the continuous analysis of reaction results, you can create a bulletproof method for creating and posting content that will encourage audience reaction.
Successful and verified content can also be repeated and implemented in creative ways, so do not hesitate to use that idea as well.
Like any approach to business, looking at the big picture and the analysis of results is crucial for engaging the audience on social media and converting them into loyal customers and brand ambassadors.
If you need any advice for achieving the mentioned above, contact us, and we will be glad to set you up with a detailed strategy for your business!