Probably most people can't even remember the days when they didn't use their smartphone or the last time you stayed on a 5% battery and didn't have a charger with you. You thanked the person who showed up with the charger as if it saved your life because half of your life is probably in your smartphone.

Consider the following data provided by the marketing agency We Are Social; there are 8% more mobile cellular subscriptions globally than there are people in the world (more than 8 billion devices). In 2020, 50% of internet traffic was generated from mobile devices, and 88% of social media users use them on their smartphones.

Customers can access information about companies and products or services whenever it suits them and wherever they are.

Today, mobile marketing is increasingly cited as a separate part of digital marketing, which is logical because it requires a different approach and cannot be fully classified into a particular digital marketing category. The Mobile Marketing Association defines mobile marketing as "a set of practices that enables organizations to communicate and engage their audiences in an interactive and relevant way through any mobile device or network." 

In addition to interactivity and relevance, the following five things should be kept in mind when creating and implementing your company's mobile marketing strategy:

1. UBIQUITOUSNESS

Mobile devices are ubiquitous, always next to the owner, always on - which means businesses can access their customers at any time, regardless of their location. Customers can access information about companies and products or services whenever it suits them and wherever they are, which significantly reduces (at least) the time cost of physically going to various companies or stores to get the necessary information they want to compare.

2. MOBILITY

Mobility is a feature that allows you to complement the physical and virtual world. For example, while you are in a physical store, you will search for information about a product by accessing the store's website or the manufacturer through your smartphone. You will compare the prices of this product in different stores or read user reviews about it to decide all in just a few minutes of your time if you will buy it and where.

3. PERSONALIZATION

A third important feature of mobile marketing devices is the nature of these devices. For example, unlike laptops, you probably wouldn't lend your mobile device to anyone to use. Products, services, communication, and costs for the client can be personalized and customized for each client - this helps develop a partnership with clients, which was not possible at the time of one-way mass communication.

4. TRUST

What is most important in conducting mobile marketing activities is the trust of the users in the company. So, if there is no trust between your company and the user, there is little chance that he will perceive any benefit from your applications and communication efforts.

5. PRIVACY

A pretty essential item in customer relations is respect for the client's right to privacy, especially when we talk about mobile marketing. Mobile phones are primarily personal devices that their owners most often use for communicating with people from the private sphere. Clients should always be asked to consent to any marketing communication via a mobile device and be allowed to be removed from the list of promotional content recipients whenever they wish to do so.