By bringing a problem to the public's attention through the media, it becomes more well-known, and thus more people are aware of it.

Many issues hiding under the surface need to see the light of day. A lot of brands try to do so through their products and services. A Croatian brand that is well known for such campaigns is Labud!

After winning the MIXX award Best Branded Content for Čarli "Moj najbolji prijatelj," they wanted to do another one. As a result, the campaign for the new limited edition of Čarli named "Sretno Djetinjstvo" (Happy Childhood) was created! Labud decided to donate 0.50 kn from each bottle to SOS Dječje selo Hrvatska (SOS Children's Village) so that every child can grow up in a loving and stable environment. Learn more by visiting www.sretnodjetinjstvo.labud.hr!

Mission and goals of the social awareness campaigns

• Raising awareness about both the brand and the cause

• Creating loyalty among current users and new ones

• Achieving long-term engagement on social media platforms

• Become a place of inspiration and motivation for the target group of users

Conclusion

We will close this topic with one of the most famous Maya Angelou quotes: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." And in that lies the true value for your brand!