Croatian companies have recognized the importance of marketing activities on digital platforms, which can be seen in the results of Digital Arena 2017 research, conducted by a digital marketing agency Inspiracija.com in cooperation with the business magazine Lider.
To get a picture of the current state of advertising and present trends for the coming year, our digital marketing agency inspiracija.com and the renowned business journal Lider invite you to participate in the annual 2017 Digital Arena survey to get answers to questions as to how companies that operate in Croatia can utilise advertising on online media in 2017.
Users who show an interest in a brand expect to encounter a place on social media where their opinions as customers are important. Just being present is not enough, it’s also important to create an online community that will offer them that place and communicate with them. In return, you get online users that will help you further develop your brand.
There’s no doubt that having an Instagram profile to strengthen a brand is important, given that more than 500 million users are an excellent platform for creating a positive brand image and linking up with (potential) users.
Social media has started a unique revolution in business-to-customer relations and has contributed to increasingly frequent crisis situations. The ability of overcome these challenges has become an indispensable characteristic of any social media manager at a time when crises have become more frequent and unpredictable.
The world of digital advertising is specific due to exceptionally rapid changing trends, and in 2016 video adverts have been prominent. As a form of online advertising, video entered the marketing scene strongly in 2015. Though the presumption was that it would have a large effect on trends, it has exceeded all expectations and begun a real mini online revolution.
What any good copywriter wants to achieve with their copywriting is to initiate a reaction from the reader for whom the copy was written, whether it relates to retaining user attention, clicks or in the end – sales. We’ll being with an invocation. The copywriter writes sales content articles.