280,17% higher user engagement with new packaging design

280,17% higher user engagement with new packaging design

Social media as the main channel for boosting purchase of beauty products

Market/ Croatia

CHALLENGE

Čupko is the Croatian brand for hair removal products, established in 1981. Although there are many options on the market nowadays, brand loyalty still matters (77% of customers return to the same brand again), and we will prove it with this seasonal marketing campaign!

SOLUTION

After designing Čupko Summer Edition face and body hair removal set and wax cartridges, we introduced them to social media followers, using Facebook and Instagram ads and giveaways. With emphasized trust in the brand, it has been exciting to present the new design that helped us to increase user engagement by 280.17%!

WHAT WE USED

Graphic design, Content & Community management for Facebook, Facebook Ads: Image Ads, Sponsored Posts, Instagram ads

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