Programmatic campaign for one of the leading companies in retail

Programmatic campaign for one of the leading companies in retail

Interactive HTML5 banners as the primary tool in a digital campaign for weekly special offers

Market/ Switzerland

CHALLENGE

As one of the leading companies in the local retail market, Lidl Switzerland decided to test programmatic online advertising, using banners, to show their promotion of weekly special offers. Banners need to have the ability to represent more products simultaneously, be clickable, and lead to a website where the user can check relevant information to make a purchase decision.

SOLUTION

We set up a creative solution focused on a scalable weekly advertising production based on interactive HTML5 banners! Using UTM tracking codes, Lidl could track clicks to each product from their special offers and make predictions for consumer interests. This solution helped the client to increase sales and target selected audiences.

WHAT WE USED

HTML5, Google Web Designer, Graphic Design, UTM tracking codes

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